Daytona’s 69th Annual Bike Week is just around the corner and SuckerPunch Sally’s is gearing up for an impressive showing at the legendary ten day event. Anticipating more than 500,000 bikers making the annual trek to sunny Florida, Daytona Bike Week festivities include motorcycle racing, concerts, parties and Sucker Punch Sally’s.

The predominant masters of old school will be at Bruce Rossmeyer’s Daytona Harley-Davidson located at Destination Daytona. Notorious for having the largest selection of SuckerPunch Sally’s motorcycles in the country, rally-goers will definitely want to stop by Bruce Rossmeyer’s Harley-Davidson to browse their unbeatable selection. Also on hand will be a number of SuckerPunch Sally’s employees to help customers select the SPS Old School Chopper that best accommodates their style.

Suckerpunch Sally's bobber

In addition, SuckerPunch Sally’s along with Progressive Insurance will be making an appearance during the final leg of the 2009-2010 International Motorcycle Show Tour at the Ocean Center Daytona Beach. In November, SPS and Progressive Insurance kicked off their 11 city IMS Tour. Highlights of this year’s show circuit included a one-of-a-kind 50-foot trailer, two new giveaway bikes and a booth complete with lounge atmosphere where bikers had the opportunity to relax, enjoy the bikes and learn more about SuckerPunch Sally’s and Progressive Insurance.

During Daytona Beach Bike Week the custom motorcycle manufacturer will also be on hand at Willie’s Tattoo Old School Chopper Show on Thursday, March 4. Located at Willie’s Tropical Tattoo Inc in Ormond Beach, SPS will crown the best of show winner and present them with an SPS roller to take home.

SuckerPunch Sally’s old school chops

Founded in 2002, SuckerPunch Sally’s continues to stay true to their traditional biker values by providing the best stripped-down bobbers and choppers at the most reasonable prices. The old school no-nonsense style of bikes that started SuckerPunch Sally’s are the bikes they still build today, only now with the convenience of modern manufacturing practices. Their model line has been built up to six different models, with the additions of the stealthy Slim and the retro-styled Hot Rod. SuckerPunch Sally’s continuously growing dealer network throughout the U.S. showcases the wide variety of bikes they have available, all of which exude SPS style. You can find out more about SuckerPunch Sally’s at suckerpunchsallys.com or http://www.facebook.com/OldSchoolChoppers or http://www.myspace.com/suckerpunchsallyschoppers

The Legendary Buffalo Chip “Chipping” in to Help Honor Veterans at Daytona Bike Week at the Plaza Resort and Spa

Veterans will be front and center at this year’s Daytona Beach Bike Week thanks to a collaboration between Daytona’s Plaza Resort & Spa and the Legendary Buffalo Chip. One of the largest Veterans Tributes in the United States, “A Walk with Heroes” will include prestigious speakers, top level entertainment and the largest balloon launch in Veteran memorial history. A highlight of the highly anticipated Veterans Tribute will include a replica of the Vietnam Wall to be escorted to the Plaza Resort & Spa by the Rolling Thunder and a number of other Veteran-related motorcycle groups on Thursday, March 4. The memorial which contains all 58,195 names of those who were killed in combat during the Vietnam War will provide overcoming and raw emotion to all who experience it. In addition, the wall will be staffed with honor guard during all three days of display with a “Change of Guard” ceremony taking place every half hour around the clock. Also on exhibit will be a number of memorials including the Walk of Heroes Collection; the “Cost of Freedom” tribute; WWII, WWI, and Korean War Tribute Collection; Gold Dog Tag Collection for casualties since Vietnam and the War on Terror; 9/11 Tribute; and Civil War Memorial.

The culmination of the “A Walk with Heroes” Veterans Tribute will include a ceremony and an evening of entertainment. The ceremony will be held on Saturday, March 6th to formally honor veterans of every branch. Civilian and Military guests will be encouraged to purchase balloons from their charity of choice and write a note to fallen heroes. At 6:45pm the balloons will be released. Following the balloon launch, a live concert will kick off a night of entertainment on the Plaza pool deck. Bands performing include the Glimmer Twins, the only Rolling Stones tribute band officially endorsed by the legendary group and Jimi Taylor, a Jimi Hendrix tribute band.

Walk With Heros

In addition, Gunnery Sgt. R. Lee Ermey, former Marine and award winning actor will be the featured speaker at “A Walk with Heroes” on Saturday, March 6th. Ermey is best known for his role as the hard-nosed, abrasive Drill Sergeant Hartman in the critically acclaimed film, “Full Metal Jacket”. He also stars in his own shows on the Discovery and History channels, including “Mail Call” and “Lock N’ Load with R. Lee Ermey”. He is also well known for being an outspoken advocate for the United States Marine Corps, US Armed Forces and Veterans groups. Ermey will be joined by Sgt. Major Gene Overstreet, former Sgt. Major of the United States Marine Corps.

“Our goal is to raise awareness for Veterans groups, and also to raise money to keep them going,” says Gene P. Carroll, Post Commander and National Committee Member of the Veterans of Foreign Wars. “By the time the 3 days are up, we hope to have raised more than $150,000 for Veteran’s charities and, hopefully, inspired visitors to give, year-round, to help support the men and women who have fought for this county.”

The public is invited to view the memorials and are welcome to join veterans for the ceremonies on Saturday, March 6th. There is no charge to view the memorials or participate in the ceremony. For more information on the “A Walk with Heroes” Veterans Tribute visit buffalochip.com or plazaresortandspa.com.

press release:

The Sturgis Buffalo Chip Presents Michael Lichter’s Tenth Annual Motorcycles as Art Exhibit: Eternal Combustion- 30 in the Wind

Michael Lichter’s internationally renowned and highly anticipated 10th Annual Motorcycles as Art exhibition is sure to be a significant highlight during Sturgis Rally Week 2010. The exhibit is scheduled for August 7-13 and will focus on the explosion of interest and the passion for custom motorcycles seen over the last thirty years. Entitled, “Eternal Combustion- 30 in the Wind”, this year’s display poses the question, “How is this passion passed on through time?”

Sturgis Buffalo Chip Presents 10th Annual Motorcycles as Art Exhibit: Eternal Combustion- 30 in the Wind

Thirty custom motorcycles recently built by 15 pairs of builders tied together by family, respect, friendship or apprenticeship will be on display at the impressive Lichter Exhibition Hall located on the grounds of the Sturgis Buffalo Chip. Builder teams highlighted within the show include: Athena Ransom and Laura Klock, Arlen Ness & Paul Yaffe, Carl & Matt Olsen, Dave & Jody Perewitz, Donnie Smith & Brian Klock, Eddie Trotta & Todd Silicato, Kevin Baas & his Kennedy High School Chopper Class, Gard Hollinger & Satya Kraus, James & Dave Kaye, Jerry & David Covington, Kirk Taylor & Brian Schimke, Roland Sands & Drake McGillroy, Ron Finch & Gary Maurer, Ron & Hunter Simms,
Sugarbear & Counts Customs.

In addition, the 6,500 square foot venue constructed primarily to house the notable exhibitions Lichter has curated, will for the first time, be adorned with Michael’s photography. Celebrating his 30th bike week in Sturgis, he will be displaying the best from his archive of limited edition prints, including many images being
premiered for the first time.

“This exhibit has been a total labor of love for me as it has been for 9-years, explains Lichter.

Rebel Rousers exhibit from 2009

Working with these builders to pair them up, occasionally into a seemingly unlikely pairing at their own request, has been great.  It will be great to watch their progress in the coming months. I love this work and I love this industry. Everyone who comes out to see this exhibit will be able to sense the passion felt by all those involved.”

Lichter has been a staple in the motorcycle community for over thirty years, with his name ingrained in the minds and collections of enthusiasts around the world. This is Lichter’s tenth year as curator for the premier Sturgis exhibition. The exhibit started back in 2001 with a display entitled ‘The Biker Generation’. Since
that time he has touched on a variety of appealing themes during the yearly exhibit including titles such as “One World Choppers”, “Speed Demons” “Schools Out – Old School, New Skool” Last year’s exhibit, “Rebel Rousers- Motorcycle Icons that Inspired Us to Ride” focused on the history of iconic motorcycle imagery that inspired many of us to ride. Through a poignant review of renowned motorcycles, art and movie memorabilia, fans were reminded of what originally fueled their passion for riding.

“Last year’s exhibit was phenomenal, thousands of guests came to experience the display,” states Sturgis Buffalo Chip owner, Rod Woodruff. “We’re so enthusiastic for this year’s show. Michael Lichter is truly a gifted artist and photographer and we’re delighted to have his yearly exhibit at the Lichter Exhibition Hall here at
the Sturgis Buffalo Chip.”

The most eagerly anticipated exhibition of its kind, the Motorcycles as Art exhibition provides Sturgis rally-goers with an unforgettable experience. Visit motorcyclesasart.com for more information. Sponsors for this year’s exhibit include Hot Leathers, Interstate Batteries, Progressive Insurance and Spectro Oil.

The Vagabond Chopper Company’s 2010 Chicks Rule & Boys Drool Tour, a traveling showcase dedicated to women motorcycle riders, recently rolled out their new 44-foot event trailer sponsored by Mitchell Motorcycle Transport. This rolling tribute to women bikers will offer a mix of on-site how-to seminars, fashion shows, book signings and special guest appearances with a feminine flare.

"Chicks Rule" trailer

The tour officially kicked off during the 2009 Toys in the Sun Run with featured guests the Motor Maids, Leslie Kay of Leslie Kay’s Insurance and Jeffrey Phipps of Jeffrey Phipps Custom Saddles. The Chicks Rule & Boys Drool Tour is a traveling display of what is available for women motorcycle riders, from clothing and parts to motorcycles styled with the woman rider in mind. The tour will feature Athena “Chickie” Ransom and her unique hand-crafted custom motorcycles as well as featured special guest appearances by an array of other unique women in the motorcycle industry.

Athena "Chickie" Ransom

Formulated specifically for women, it also gives men an opportunity to see “the other side” of a culture commonly associated with males. Validating the concept that women riders are more than just a “chick on the back” within the motorcycle industry, the tour also provides a forum for ladies to express her likes and dislikes in a setting that is not full of skulls, iron crosses and spikes.

The tour will include 12 national event stops throughout 2010 including the Heavy Hitters, Daytona Bike Week, New Orleans Bike Week, Sturgis Rally, and coming to an end at the 2010 South Florida Bikers Bash and Toys in the Sun Run. Look for the Vagabond set up at rallies near you.

For more info check out: vagabondchoppers.com and chicksruleandboysdrool.com

Press release:

Seminole Hard Rock Roadhouse Announces Events for Biketoberfest 2009

The Seminole Hard Rock Roadhouse will return to the Doghouse Bar and Grill on Main Street in Daytona [Biketoberfest is from October 15th-October 18th]. The Seminole Hard Rock Roadhouse is also going to be a part of the brand new Irongate Biker Bar located right next to the Doghouse, be sure to stop by and see the newest addition to Main Street Daytona. In keeping with The Doghouses’ reputation as “the place to party in Daytona,” this year’s Seminole Hard Rock Roadhouse line-up will feature some of the industry’s best custom bikes, builders, and special events.

Bikertoberfest 2009

In addition the Doghouse main stage will feature live music from bikers favorite southern rock bands Rebel Son and DB Bryant on Thursday, Friday and Saturday night. Friday and Saturday night will also feature, the Betty Bangs bikini contest. Sure to be a crowd favorite, Betty Bangs brings a crew of the hottest models from South Beach and adorns them with her limited edition bikinis. Prepare to be BANGED by Betty and her crew of stunning South Beach models!

Friday night will be a Military Tribute for active duty service members and veterans. You can also party at the Doghouse with Phil Pitzer and Sheree Wilson from the movie “Easyriders The Ride Back” along with their bikes. Biketoberfest at the
Seminole Hard Rock Roadhouse wouldn’t be complete without bike builders and their bikes. Industry giants Dave Perewitz and Eddie Trotta along with relative new-comers Lefty Brother Cycles will all have motorcycles on display at the Seminole Hard Rock Roadhouse.

With over 30 years experience building and customizing bikes, Dave Perewitz is truly an industry legend and leader. His custom-fabricated motorcycles are a delicate blend of engineering, design, power, performance and beauty. A self-taught designer, mechanic, painter and fabricator Perewitz’s creations have been featured on a number of magazine covers and television programs. He has also built for an array of celebrities including Hulk Hogan and Tony Stewart.

Custom bike builder, Eddie Trotta has been designing and building custom motorcycles for over 30 years and in so has created the Thunder Cycle Design Legacy. He has quickly become one of the planet’s pre-eminent custom motorcycle designers. His personal touch, imagination and craftsmanship have awarded Trotta a long list of honors including V-Twin Magazines’ Bike Builder of the Year and the Biker Picaso Award at the Discovery Channel’s Ultimate Chop Awards Show. He is currently working with Lorenzo Lamas to produce a limited number of custom motorcycles unlike any ther production custom out there.

Founded in 2005, Lefty Brothers Cycles has taken the motorcycle industry by storm. Izzy and his crew, all active duty military soldiers, are passionate about creating unique rides that ride as good as they look. Lefty Brothers Cycles have established a presence in the industry by producing quality custom one off bikes and their one of a kind creations have been featured in several national magazines.

"ROMY" by Lefty Bros. Cycles

[Additional information that I wanted to share about this bike from the Lefty Bros. Cycles website: "This bike is being dedicated to a very very dear friend. A friend who has always been considered "family"...Romulo was shot in the neck while in a gunfight  fighting the war on terrorism. The gunshot caused severe damage to his vertebrate. Romulo is now facing another fight. A fight to regain the use of his body!"]

“Biketoberfest is always a great time because it’s a chance to get a little more sun before Winter sets in,” said Carrie Repp, event coordinator for the Roadhouse and owner of R&R Promotions. “This year with Rebel Son playing every night, the hot girls of the Betty Banged Bikini contest and the three great builders we have on display it’s sure to be perfect place to fill up on fun before Winter.”

News from Sturgis (where I should be this week!)…but I’m not bitter and this is great info to share!

More than 350 bikes and 500 riders from around the world converged on Deadwood, SD on Monday, August 3 to take part in the Second Annual Legends Ride hosted by the Legendary Buffalo Chip. A record-breaking $61,600 was raised to benefit a number of Black Hills Charities including the Black Hills Children’s Home and the Sturgis Motorcycle Hall of Fame and Museum. Just under $40,000 was raised at last year’s inaugural Legends Ride.

Legends Ride 2009

“We are thrilled with the charity riders showed this year. The Legends Ride has once again proved itself a worthy event that brings world-class entertainment to riders and needed dollars to charities,” said Rod Woodruff, president of the Legendary Buffalo Chip. “We will be back bigger and better in 2010.” The Black Hills Children’s Home, recipient of a portion of the monies raised offers a safe haven for children ages 4-13, many of whom are victims of severe abuse or neglect.

“Money raised during this year’s Legends Ride will help the Children’s Home continue long into the future… to provide love, safety, and a second chance at many of the things most of us take for granted: Warm meals, bike rides, story time, creative arts and interaction with caring adults,” said Darla Crown, development officer for Children’s Home Society. “We are incredibly grateful to be co-recipients of such a significant donation – it’s truly a testament to the tremendous goodwill and generosity found in the hearts of the motorcycle industry and its enthusiasts.”

Signaling the official start to the 2009 Sturgis Rally, riders each contributed $150 to participate in the star-studded and scenic 50-mile expedition from the Historic Black Hills town to the grounds of the Legendary Buffalo Chip. Participants were treated to meet-and-greets with the world’s top industry aficionados and bike builders before departing and enjoyed a private reception, auction and concerts by Lita Ford and Toby Keith once they arrived at the Chip.

Genevieve Schmitt, Steven Tyler (um...before he fell offstage?) and Betsy Huelskamp

Celebrities that participated in the ride included Aerosmith lead singer Steven Tyler, Toby Keith, Kid Rock, Lorenzo Lamas and the cast of Easy Riders II. Industry enthusiast and supporter, John Paul DeJoria, of Paul Mitchell hair products and Patron Spirits Company made a surprise $10,000 matching donation to the Legends Ride Charities. He also donated the restored 1938 Indian with sidecar that he and wife, Eloise, traveled on during the Legends Ride to the Sturgis Motorcycle Museum and Hall of Fame.

Meghan McCain, daughter of Sen. John McCain, and a host of world-class bike builders including Corey Ness, Paul Yaffe, Sugarbear and cigar aficionados were also part of the 2009 ride. Sponsors for this year’s ride include: Biker Incite, Budweiser, Coca-Cola, Dirico Motorcycles, The City of Deadwood, the Deadwood Tobacco Company, Ethanol Fuel Producers, First Western Bank, Interstate Batteries, the Lucky Nugget Gaming Hall, Metzeler, Neugebauer’s Fine Jewelery, Progressive Insurance, Sucker Punch Sally’s, South Dakota Pork Producers Council, Taser, the Silverado-Franklin Hotel and Gaming Complex, and Victory Motorcycles.

Want to know what Harley-Davidson will be up to this year at Sturgis? They will be showing off the new models that were unveiled last weekend, as well as new Genuine Motor Parts & Accessories, MotorClothes® merchandise and more.

The following are just a few of the things they have going on:

The Harley-Davidson Road Tour

Now being held outside Rushmore Plaza Civic Center in Rapid City, you can check out demo the new 2010 Harley-Davidson motorcycles as well as new Genuine Motor Accessories and MotorClothes merchandise. Also featured will be a H.O.G. members-only pin stop, Muscular Dystrophy Association (MDA) Bike Raffle, Free Bike Wash, Black Hills H-D Road Tour Store, Beer Garden with entertainment and more.

Harley-Davidson Women’s Day

Being held on Sunday, August 2nd, this day-long event will feature special seminars that include how to customize their motorcycle for fit, function and style; healthy eating tips while out on the road; and best practices for conducting a pre-ride safety check.

Harley-Davidson Ride In Show

Now being held on THURSDAY, Aug. 6, stop by this event to check out all that Sturgis has to offer when it comes to customization. Or feel free to enter your own customized ride and you could win some cool cash.

For a complete listing of Harley-Davidson events at Sturgis 2009,  visit harley-davidson.com/sturgis.

They’ll be covering the event on their Facebook and Twitter pages, so check back next week for photos and video. They will also accepting photos from anyone at Sturgis –you can upload your photos to http://flickr.com/groups/sturgis2009 and they’ll post appropriate photos on the H-D Facebook page.

Like a lot of other people I know out there, I will not be in attendance at Sturgis this year. Every year I have good intentions of getting my butt out there but something trivial like…money gets in the way! But to any of you who ARE lucky enough to get there, here’s some informational press releases that may interest you.

Burnouts are King Friday Night at the Legendary Buffalo Chip

Friday night is burnout night at the Chip and you won’t want to miss this one. The Legendary Buffalo Chip is holding its Second Annual Baker Burnout Drags Competition, followed by an audience participation group burnout on Friday, August 7 during the Sturgis Rally. The competition is a raw execution of power, precision and skill is guaranteed to get your motor running.

The high octane, tournament-style Baker Burnout Drags Competition brought to you by Baker Drivetrain and the Legendary Buffalo Chip will come to a head during Friday night’s entertainment line-up. Between world-renowned artists Red and Buckcherry, twelve of the world’s top custom bike builders will engage in a fearless and gritty drag race competition. You’ll be able to watch as the builders pair off and race head to head in pursuit of the Baker Burnout Drags Champion Title.

Immediately following the Buckcherry concert at the Chip one lucky attendee will also have the opportunity to win a Sucker Punch Sally’s motorcycle courtesy of the Sucker Punch Sally’s and American Cycle Magazine the Legendary Buffalo Chip. The excitement then continues with the Buffalo Chip Group Burnout. Chipsters gathered from all over the world will be able to engage in adrenalin-pumping, rubber-burning burnout bliss. This year’s group burnout is sure to be a crowd-pleaser flaunting up to 100 bikes. The steel bridge along the Kinison Playground will be transformed into burnout central as bikes will be set 10 feet in the air and prepped for huge number of bikes smoking their rear tires.

The climax of this year’s group burnout will highlight a 1938 Indian Chief with sidecar, ridden and restored by prominent industry daredevil and foremost authority on Indian Motorcycles, Mike “Kiwi” Tomas. Kiwi Mike is the owner of Kiwi Indian and the leading authority on the restoration of old Indians. Originally from New Zealand, Kiwi Mike learned the tools of the trade early on. In 1988 he started Kiwi Indian in California and has become the dominant force in Indian parts and restoration.

The striking 1938 Indian Chief that Kiwi Mike will be riding was specifically chosen for this event to commemorate the year in which the Sturgis Rally first blazed onto the motorcycle scene. This is a once in a lifetime opportunity to observe a 1938 Indian complete a burnout. This historic bike still has plenty of kick and will be a treat to watch as Kiwi Mike performs a number of bold maneuvers including two wheel stunts and circular burnouts. Owned by John Paul DiJoria, the Indian Chief will be placed on loan for exhibition to the Sturgis Motorcycle Museum and Hall of Fame where it will be memorialized by enthusiasts for years to come.

Attendees are encouraged to participate in the Buffalo Chip group burnout. There will be T.V. cameras and numerous photographers documenting the spectacle in an attempt to capture the raw essence of the burnout. This footage will be provided to the Sturgis Motorcycle Museum for inclusion in the exhibit to pay homage to the event, which will undoubtedly be emblazoned in the memories of those who witness it.

Everybody loves a great burnout. Back and bigger than ever you won’t want to miss this year’s spectacle!

Hot Leathers to Feature Multiple Vendor Locations at Sturgis Bike Week

Hot Leathers will be represented to the fullest at Sturgis Bike Week this year. The industry leader in motorcycle apparel and accessories is proud to feature ten locations in and around Sturgis during Bike Week this year. Rally-goers will be able to choose from the Hot Leathers permanent location on Main Street Sturgis in addition to a number strategically located spots including several out at the Legendary Buffalo Chip; the famed Sturgis hot spot.

Customers will be able to purchase from a significant selection of specialty-printed Sturgis Rally merchandise including t-shirts, hats and other miscellaneous products for men, women, and children. Known for offering the best selection of motorcycle merchandise in stores, online and on the road, Hot Leathers is proud to showcase its quality products at a number of locations at Bike Week. Wherever you find yourself at Sturgis, a Hot Leathers location is sure to be nearby.

Hot Leathers has been serving the motorcycle community for over 25 years. The company’s growing wholesale and printing facilities have earned it a place as one of America’s top 50 volume screen printers. Hot Leathers is constantly on the road, showcasing its merchandise at a number of rallies and events across the country.

Keep an eye out this summer for the Hot Leathers logo. It’s a brand you can trust with prices you can easily afford. Go to hotleathers.com for your printable coupon worth $10 off a purchase of $50 or more redeemable at any one of its Sturgis locations.

The fifth annual AMA International Women & Motorcycling Conference presented by Harley-Davidson and Buell takes place Keystone, Colorado, at the Keystone Resort & Conference Center in from August 19-22. The conference honors women riders of past and present and celebrates the ever growing role that women riders are playing in the future of motorcycling.

International Women & Motorcycling Conference

The weekend will be packed with tours, shopping, hands-on demos and of course seminars, which will be given by veteran female riders sharing their experiences. Some of those seminars include:

• Preparing for the Ride: Packing/Gear/Apparel
• Dealer Interaction
• Inspirational Seminars
• Making your bike fit you

The cost is $165 if you pre-register online and $185 if you wait to register on site. If you’re interested in taking part of this unique event be sure to save your space soon, as online registration ends on August 3rd! For more information about the event visit: womenandmotorcycling.com.

Legendary Buffalo Chip to Give Away Sucker Punch Sally’s Custom Bike at 2009 Sturgis Rally.

One lucky winner will take home more than just fond memories from this year’s Sturgis Rally. The Legendary Buffalo Chip, in conjunction with American Cycle and American Bagger magazines, will be giving away a custom Sucker Punch Sally’s old-school motorcycle built especially for 2009 rally goers.

win this custom bike from SPS at the Legendary Buffalo Chip

In addition to offering bikers first-class camping accommodations and an impressive entertainment line-up, the Legendary Buffalo Chip is adding yet another rally event to solidify is reputation as the “Best Party Anywhere.” The Chip has asked Sucker Punch Sally’s, the true manufacturers of “Old School,” to build a custom motorcycle that will be given away Friday, August 7, 2009 after the Chip’s headliner concert Buckcherry.

This Sucker Punch Sally’s custom “Slim” will feature a 115-inch Revtech engine from Custom Chrome, a belt drive from BDL and a handmade, tooled leather seat from Lock Baker at Eastern Fabrication. The bike will sport a Steel Visions one-off paint job as well as quality parts from top manufacturers like Westbury Hotrods, Hawg Halters Inc. and Lyndall Racing Brakes. The winner of this retro-styled, race-inspired motorcycle will also receive a custom painted helmet from Biltwell, Inc. and a 6-month Progressive Insurance policy courtesy of the Chip.

“We’re excited to add this extra rally reward to our 2009 event line-up,” said Rod Woodruff, owner of the Legendary Buffalo Chip. “This motorcycle will feature custom work from some of the biggest names in the bike industry, and we can’t wait to watch the lucky winner lay down rubber on his or her new ride.”

To get a firsthand look at the bike, follow the build page-by-page in the upcoming issues of American Cycle magazine or online at Sucker Punch Sally’s. Registration for the ultimate Sturgis Motorcycle Rally bike giveaway is free, and those interested can register online or by mail. For the official rules and more information about the giveaway, visit buffalochip.com and click on “Free Motorcycle” under the events section.