Research suggested that drivers who personally know a biker are more respectful of motorcycles on the road—hence the garish neon signs, which make it seem like you know these people. Motorcyclists are 16 times more likely to be injured in serious or fatal crashes than car drivers.

Hi, my name is Tom. I'm a Gemini, I like walks on the beach and I ride a motorcycle. Please don't kill me.

The ad was created by AMV and BBDO and did a really good job of communicating the human element of this advisory without excessive sentimentalism.

The new THINK! motorcycles strategy is supported by national communications campaigns aimed at drivers and motorcyclists. The national campaign divides into two strands of communications by getting:

• Car drivers to notice motorcyclists on the road by thinking more about the person riding the motorcycle.
• Motorcyclists to take steps to manage and reduce their own personal risk.

Now if only the US would run similar PSAs…

Resources: AdFreak and THINK!