The new Old Spice campaign boasts that it turns “embarrassingly normal guys into face model champions who smell like adventure and fine cutlery.”
New Old Spice commercial reveals inner biker
In this new commercial a tubby dude in a locker room with some other, ahem, “normal” guys. He takes a whiff of “Swagger” scented Old Spice. His facade cracks away to reveal a ruggedly handsome biker. The rest of the locker room transforms, insert hot bade and grizzly bear in a side car.