May 27th, 2009 4 Comments

Harley-Davidson contributes to HBO’s True Blood campaign

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For the second season of the vampire TV series, True Blood, the network created fake ads for real brands.

HBO partnered with marketers for an ad campaign promoting the second season premier of its series “True Blood.” Agency Digital Kitchen created ads for fake products targeting vampires from real brands like Ecko Unlimited, Geico, Gillette, Harley-Davidson, MINI and Monster.com. The ads maintain the brands’ logos and creative style while featuring made-up vampire-themed copy and products.

"Out run the sun"

"Outrun the sun"

I am a big fan of the show and think the idea of the fake ads is kind of fun and playful. I can’t wait for the new season to start on Sunday, June 14th!

See more of the fake ads and the original article at Creativity Online.

Filed Under 4 Comments
  1. Eternal Vigilance » Blog Archive » TRUE BLOOD meets Harley Davidson says:
    May 27, 2009 at 2:30 pm

    [...] Davidson campaign! Rippin’ Kitten has posted an article about the ads on her blog today (click here). Personally, I think Harley Davidson should pursue this idea. Vampires and motorcycles? Have I [...]

    Reply
  2. Is this the end of the road for Harley Davidson? « John Lyle’s new brand thinking says:
    August 11, 2009 at 12:56 pm

    [...] It would appear that Harley davidson are indeed trying to capture a younger market by allowing their brand to be used in some fake ads in the youth Series True Blood. As has been reported by Rippin Kitten here. [...]

    Reply
  3. harleyfay says:
    October 2, 2009 at 5:13 pm

    Ok, true blood is the farthest thing from a youth series. What the previous poster was talking about I have no clue lol. I think the idea of a vampire/gothic Harley Davidson would be awesome! I would probably even consider buying it if they had one next year when I go to purchase my first Harley.

    Reply
    • Lizzie says:
      October 2, 2009 at 8:10 pm

      I think the previous poster was implying that “youth” in the case of True Blood is 40 years old and under. Let’s face it, my grandma isn’t watching True Blood, lol! Because HD’s typical rider is 45 yrs. old and above, they’ve been working extra hard over the past few years to tap into a younger demographic. By HD hitching it’s wagon to True Blood, they’re not only hitting a younger audience but also another group with similar interests as you, who think that a “vampire/gothic Harley Davidson would be awesome.” And I would have to agree with you on that one!

      Reply
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