February 25th, 2009 10 Comments

When is a custom motorcycle not a custom?

It seems like every time I turn around these days someone is touting their “custom” bike. What exactly is a custom?

Harley-Davidson,  as you know, has a full line of “dark customs”.  Two years ago my pal, Greg White of Speed TV, hooked me up with a Vulcan Custom to ride. And now Honda is putting out it’s own custom, the Fury.  If everyone has the same bike, how is that custom?

Some of these “customs” have a great look (and I really wouldn’t mind taking the Fury out for ride) but I think that calling them all custom is really a misnomer. When I think of a custom I think of originality, one-off parts and unique paint. To me, a bike needs some serious modification to be considered a custom. Every motorcycle owner, especially the cruiser owners out there, makes the same basic changes when they get their bike.

First, we change out pipes, air filters, maybe bars and cables then add some saddlebags (or remove them) to give  our bikes a bit of our personality and performance-liking. With those minor changes, we can park in a lot with 100 other bikes and pick ours out of the crowd, with no problem.  But, can someone else?

What makes a custom motorcycle “custom”?

Lets look at some of the similarities in a few customs.

Vulcan Custom

Vulcan Custom

Iron 883 Dark Custom

Iron 883 Dark Custom

Honda Fury

Honda Fury

American Ironhorse

American Ironhorse

HD Cross Bones

HD Cross Bones

Right off the bat you can see that, regardless of the brand, a “custom” is more for the solo rider. They have smaller seats, which are lower to the ground. Fenders are bobbed down, both in the front and rear. Bars are mostly pulled back, although apes or mini-apes are acceptable. Individual stylized wheels are a necessity.

All of these “custom” bikes are just doing at the factory what we normally do when we get our non-customs home. So, I guess in that aspect you might be saving some money if you buy one and keep it bone stock but seriously, who keeps their bike stock?

So, if you buy your own custom, do you have to make all the normal changes to customize your custom? My friend ArtBiker bought a ‘49 panhead and chopped the bejesus out of it. Now that is a custom. Buying a frame and building your own is a custom. For a custom to truly be custom, you need to customize it. Right?

ArtBiker fixing his chopper

ArtBiker fixing his chopper

Factory Custom Bikes and You

What do you think? Is the world of unique, factory-custom bikes just building more of the same? Would you prefer if they just called them something else? If you bought (or own) one, will you change it or keep it stock?

p.s.  I know that some of you have seen, this but it’s too fricking cute to let pass by.

Filed Under 10 Comments
  1. giest says:

    I agree. Using the word custom on these types of bikes is a misnomer. Custom usual refers to something being built to individual tastes or specifications. These types of bikes are being mass produced and sold to anyone who wants one. That doesn’t exactly fit the definition very well. But that’s advertising for ya. If you stick the current “catch word” on the adverts, it helps sell merchandise.

    I can live with it. I know what a custom is and we all know the big companies are a few years behind whatever is the current rage. I really like the look of the Fury, but it’s a little behind the times.

    That’s on tough kid! LOL

  2. Micah says:

    I don’t see how any production bike can be a custom. The only exception would be using a production rolling chassis, motor, and transmission and build everything else from the ground up.

  3. Lizzie says:

    I agree, if it’s a production bike, how can they call it a custom? Don’t get me wrong, I think some of the bikes look really great. I guess it’s sort of the lazy way out of customizing your own.

    Does anyone know anybody that has one of these “customs”? I’m curious of the mindset behind purchasing one.

  4. Dean "D-Day" says:

    Agreed. These are not customs.
    I have an ‘03 Wide Glide. At the time it came out, H-D was calling it part of their “factory custom” line. Factory custom?!?! Aren’t those kinda contradictory terms???

  5. Dave says:

    Agree 100%. These are not customs by any stretch of the word. Unique? Maybe. Custom? No way!

  6. Suzuki owner says:

    Listen I agree to what you guys are sayin. But not everybody can afford a texas chopper. I have been drooling over the american iron horse texas chopper for years.But my pocket cant produce the 40k for one. So you know what I dont see one riding around my town yet so it will be a head turner with the reliability of a liquid cooled bike. Dont put the hate on it cause tghey are trying to advertise a great bike with phenominal qulities, like not breakin down every five minutes like some other motorcycle companies we know. Enjoy that some dude who cant afford the 40-80k piece of shit is etting to enjoy what its like havin the one off without having to spend thosands on keeping the damn thing running. Stop pickin it apart and give credit where its due. GOOD JOB HONDA KEEP IT UP! Actually this weekend im going to try and buy myself one ofthese so good luck with all your fixer uppers out there my harley brothers and sisters. And when I drive buy your ultra classics and fat boys and the car next to you takes a picture of my bike just remember who is driving the CUSTOM bike!

  7. gunmetaljoint says:

    chopped the s**t out of my sporty in the front yard of my house till i got it nearly right, rode it but not happy with ride, so…having another go now to do what needs to be done.didnt cost me a fortune but i have a LOT of time invested in it and its a one off. now thats my idea of custom and also at the time (six nearly seven years ago) i think it was the only sportster in the world with a 240 back tyre

  8. Reyzie says:

    To me, there’s no such thing as a factory chopper. They’re just cloned production bikes with no originality whatsoever. Sure, some look nice, but when you see 4 or 5 Big Dog’s (for example) parked together, it’s pretty obvious, there’s nothing custom about them. (Decals and colored valve stem caps don’t count.)

    You can’t call a bike a chopper, unless its had very close encounters with a cutting torch and TIG! Old school, ya know?

  9. Dave says:

    I have an 07 Street Bob that i have chopped, hard tailed, painted (flat black), welded my own chain link 14″ ap ehangers and it is pretty friggin custom. As far as the “factory custom”, it is what it is. We are all bikers and/or motorcyclists and it is first and foremost about two wheelin. Whatever you like is up to you. I do not like the new Fury because the whole bike is plastic, even the engine casing. Suzuki owner seems a little aggressive about it but is is whatever floats your boat. If you like it ride it! I will stick with my Harley Street Bob which has over 30K miles and has NEVER let me down, not once. Ride safe and keep the shiny side up brothers and sisters!!!

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