This summer Harley-Davidson will be celebrating their 105th Anniversary with a large event taking place in Milwaukee from August 28-31st. The big finish to the celebration is the weekend-long concerts that are happening on the 29th and 30th with a multi-generational, eclectic mix of talent including the likes of: Foghat, ZZ Top, Dr. John, Black Rebel Motorcycle Club, Black Crowes, Joan Jett and the Blackhearts, Dierks Bentley, Puddle of Mudd & Daughtry just to name a few. Up until yesterday the main headliner to the event was Bruce Springsteen (who is a favorite amongst many in the biker community-I personally am not a fan). But now HD has announced that they’ve added The Foo Fighters and Three Days Grace to the event.
“Foo Fighters and Three Days Grace are incredible additions to our already stellar line-up for the 105th Anniversary,” said Ken Ostermann, Harley-Davidson’s general manager of Outreach Marketing.
I’ve said it before and I’ll keep on saying it, Harley-Davidson definitely is trying it’s hardest to market to a younger generation and it’s blatantly obvious when looking at the full line-up of bands at this event. On one hand I think it’s great that us “younguns” can finally listen to musicians of our generation at a biker event. But I would think it would give the actual concert a feeling of disjointedness and that the generation gap of those in attendance would be glaringly obvious. It’s just another instance that shows times are a’changing.