July 17th, 2007 1 Comment

Video Tuesday: Herbal Essence biker commercial

I have to say that I was surprised and pleased when I saw this commercial on tv the other night. I always wondered why advertisers weren’t targeting the female biker audience. The numbers show that it’s an ever-growing group of consumers. Well, I guess this could be the start of something beautiful. Maybe in the near future women’s magazines will acknowledge female bikers in some of their articles. Hey, I can dream…