“If she can do it, I can do it.”
I bet that’s a phrase that’s familiar to a lot of women who have gotten into motorcycles. I know I said it to myself a few summers ago. It certainly changed my life. I hope that seeing me out there riding has made other women say it to themselves, too.
The more I’ve researched while trying to launch this site the more I realized that a lot of the back-stories from other women riders is very similar. Common words used are “freedom” and “control.” I certainly wanted to be in control of my own machine, rather than relying on someone else-always fearful of falling off the back when hitting a very large bump in the road. And being in control is so much better.
This article talks about the growing numbers of women motorcyclists (or “Biker Babe” as the title suggests). Harley Davidson added a women’s section to their website, which I feel is both good and bad. Yes, it’s great that they’re recognizing the economic growth of women buyers, but I feel like the addition is almost patronizing. It’s a bit transparent, in my opinion, to employ this tactic to get women to buy. Especially when they’re marketing a Sportster for their first bike. Ladies, there are so many motorcycles out there to choose from. Don’t sell yourself short.
Also in the article, Suzuki acknowledges that they know 12 percent of it’s buyers are women, but they aren’t creating any special focus on women. Their company spokesman was quoted as saying “…we think we know is that women motorcyclists don’t want to be called women motorcyclists. They just want to be motorcyclists. They don’t want a women’s motorcycle.” YES!!! That is EXACTLY how I feel! Finally somebody gets it! I wish more companies would employ that opinion.
Just because I’m female doesn’t mean I want a clutch-less, pink motorcycle, pink helmet and matching pink jacket. I know there are women out there who want to flaunt the fact that they’re a “biker babe” (sorry, I couldn’t help myself). Maybe it empowers them or something. It’s just not my bag, baby.
I’m optimistic that the gender separation will die out someday (although not anytime soon). Wishful thinking, perhaps, but I’m confident there will be a day where it won’t be such a novelty to see a woman riding her own bike. I know the nearly nekkid models on motorcycles with their asses up in the air will continue to perpetuate. However, I’d like to think there will be more women writing articles in regular motorcycle magazines and advertising feature women riding, not posing.